Digital and Marketing Asset Management - eBook

9781933820125
1-933820-12-8

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals.

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who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.