How Pleasure Works : The New Science of Why We Like What We Like
Paul Bloom
W. W. Norton & Company
9780393340006
0-393-34000-7
Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth.
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of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing's history, origin, and deeper nature.
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